Counterfeit cosmetics are common in local markets — and fakes can irritate skin or cause breakouts. Here's how to protect yourself.
7-point authenticity checklist
- Packaging quality — real products have crisp printing, straight labels, and no spelling errors.
- Batch code / expiry — genuine items carry a printed batch number and manufacture/expiry date. Missing = red flag.
- Seal & shrink-wrap — most originals arrive sealed; a broken or absent seal is suspicious.
- Smell & texture — fakes often smell chemical/off and have a runny or gritty texture.
- Price too good to be true — a "designer" product at a fraction of its normal price is usually fake.
- Colour of the cap/pump — compare against the brand's official images.
- Seller reputation — buy from stores that guarantee authenticity and accept returns.
Why "cheap" doesn't have to mean "fake"
Affordable is not the same as counterfeit. Trusted budget-friendly brands (Miss Rose, TV Parlour, Dr. Rashel, Rivaj UK and others) are genuinely inexpensive and authentic. The problem is fakes of premium brands sold at suspicious prices.
How we guarantee authenticity
At The Nexa Shop, every product is 100% original, sourced directly from authorised suppliers — no counterfeits, ever. If something isn't right, our 7-day return policy has you covered, and you pay only on delivery.
👉 Start with our Best Sellers — the products customers across Pakistan trust and reorder.
Quick answers
- How do I check if makeup is original in Pakistan? Use the 7-point checklist above — batch code, seal, packaging, and a trusted seller matter most.
- Is cheap makeup fake? Not necessarily — many affordable brands are 100% authentic. Judge the seller, not just the price.
- What if I receive a fake or wrong item? Contact us within 7 days for a free replacement or refund.
Cash on Delivery all over Pakistan · Free delivery over Rs. 2,000.
— Hafiz Salahuddin, Founder, The Nexa Shop